How to write SEO articles

A good SEO article answers one question better than the pages already ranking for it.

Writing

Start with the search

Pick one main keyword and read the top five results. Note what they cover and what they miss.

Build the outline

Use clear headings that match the questions people ask. Put the direct answer near the top, then add depth.

Write for people

Use short paragraphs, plain words and real examples. Add one main keyword to the title, first paragraph and a heading, then stop.

Finish the page

Write a meta description, link to two related pages on your site and add a clear next step for the reader.

Written by the RankZeek team.

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